These are the sorts of things the Consumer Protection Safety Commission (CPSC) wants everyone to know—it’s a huge part of their job, after all. If any consumer protection PSA has resonated with “the Kids” in recent years, it’s largely thanks to Galbo. Creative, bizarre CPSC projects like We’re Safety Now Haven’t We aren’t a luxury for Galbo’s team– they’re a necessity. But as any good social media team knows, you leverage current cultural touchstones to drive home your message—like the second weekend of California’s massive annual Coachella music festival taking place April 18-20. “We’re Safety Now Haven’t We is a play on the eternal life-saving benefits of being committed to safety,” he says.