“It’s already extremely hard to have a successful original horror movie or just any original movie,” Brett, a former Netflix lawyer who works as a creative executive at Blumhouse, the production company behind M3GAN, Get Out, and the Insidious franchise, tells WIRED. Perhaps most importantly, it has challenged what’s become conventional wisdom in show business: the idea that audiences won’t respond to original stories. Sinners has almost everything you could possibly want out of an original film: sex, vampires, a haunting score by composer Ludwig Göransson, and Michael B. Jordan in maybe his best performance yet. Sinners likewise surpassed Nope, also by Peele—which pulled in $44 million its first weekend in 2022—as the biggest opening for an original film since the pandemic began. The success of big-budget blockbusters—Dune, Barbie, Wicked—aren’t exactly a litmus test of how well the industry is faring or what audiences are ultimately satisfied with.