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The US Has Spent Over $500,000 on Hyper-Targeted YouTube Ads to Discourage Irregular Migration

Anna Lagos

created: April 24, 2025, 10:30 a.m. | updated: April 28, 2025, 9:21 a.m.

Just two months later, those same ads began airing on free-to-air television in Mexico, during soccer games and prime-time shows. Let me be clear: If you come to our country and violate our laws, we will hunt you down. Mexico’s President RespondsIn response, Mexico's president, Claudia Sheinbaum, is pushing for legal reform to ban foreign propaganda in local media, calling the spots a violation of sovereignty. The US government and Mexican TV stations—led by Televisa—exploited a legal loophole to broadcast the controversial ads, which are now labeled as “discriminatory” by Mexican authorities. The ban would affect not only TV spots, but segmented campaigns on Facebook or YouTube, where the DHS has invested heavily.

1 month, 2 weeks ago: WIRED