Drinking beet juice is all the rage on social media lately. In fact, the term “beet juice” has nearly posts on TikTok and “beet juice benefits” has nearly . “The effect is more noticeable with larger quantities or more concentrated preparations, like beet juice. However, not everyone experiences beeturia, Petitpain explains. “Once the betalain is cleared from the system, urine returns to its usual color,” Petitpain says.