That is unfair—to us, to you, to anyone who values honesty.” He ends by urging viewers to buy directly from his factory. Video “exposés” like this—where a sales agent breaks down the material cost of luxury goods, from handbags to perfumes to appliances—are everywhere on TikTok right now. Others show the scale and precision of Chinese manufacturing: Creators walk through spotless factory floors, passing automated assembly lines and teams of workers at clean, orderly stations. Whether or not their claims are true, these videos and their virality speak to a new, serious push by Chinese manufacturers to connect directly with American consumers. Even with tariffs, many of the products pitched in the videos would still be significantly cheaper than buying from the name brands.