Trolls have now taken aim at her world tour, which began in Mexico on 23 April, criticising her dance moves and performances. "Her pop star persona was cemented in the 2010s as cartoon-y, fun and playful, all whipped cream bras and goofy videos where she wore oversized braces on her teeth," he says. In contrast, Perry wanted distance from her pop persona - as the headline for Cragg's 2017 Guardian interview with her put it: "I created this character called Katy Perry. "The flip flopping has jarred in an era where... very defined pop star personas are the ones cutting through," argues Cragg. Simon Diego, the creator of Brazil's Portal Katy Perry fan community, described the scale of the abuse towards the 40-year-old as "unbelievable".