I wanted to be taken care of," she tells me, "and I just couldn't find a place in Toronto that had both." Then, of course, there are the beauty services, which Valeria has taken pains to ensure are of the highest quality. Suffice it to say, the concept was an instant hit, and within the first year of opening, the Ossington location was almost entirely overwhelmed. "It's been going great," Valeria tells me. "There's just nothing better than hearing that other people share your vision and values, and having returning clients," Valeria tells me.