“It’s about bridging the physical world with the digital world,” he says. This can include training in virtual reality, digital product design, and virtual simulations of physical spaces such as factories. Zaha Hadid Architects creates virtual models of its projects for remote collaboration. And BMW has built virtual models for all its sites, including its newest factory in Debrecen, Hungary, which was planned and tested virtually before construction. To simulate its entire manufacturing process, BMW filled its virtual factories with 3D models of its cars, equipment, and even people.