Few foods are more American than apple pie, but the truth is, some of the country’s favorite apple products aren’t actually made in the United States. Apple juice, a perennial lunchroom staple, is a prime example. Gerlach estimates the wholesale cost of apple juice concentrate has risen 33 percent this year compared to 2024—and he expects it to keep going up. Each year, America exports around 16 million gallons of apple juice, but imports 430 million gallons, Gerlach says. Data from the USDA suggest that Trump’s tariffs have sparked a more dramatic shift in the US toward buying apple juice concentrate from Turkey.