Utah began selling a limited selection of first-run Utah Mammoth merchandise -- including T-shirts, hats and hoodies -- at the team store inside Delta Center on Wednesday. A yearlong search and multiple rounds of fan voting have ended with the Utah Mammoth being chosen as the new identity for the NHL franchise. According to the team, Utah chose a singular "Mammoth" rather than "Mammoths" because "it symbolizes one team, all-in and all of Utah." With Yeti and Yetis out, the team announced in January that Utah Hockey Club, Utah Mammoth and Utah Wasatch would be the finalists in a fan vote at Delta Center. According to the team, Utah has been in regular dialogue with Kroenke Sports and Entertainment, which owns the lacrosse franchise, and has received support for the new Utah team name.