Everyone knew it was coming, but when the crowd finally got to see the fresh-off-the-press Genesis Magma Racing GMR-001 Hypercar in real life, wild applause broke out. As a standalone brand, Genesis debuted the G80 and G90 sedans in the U.S. in late 2016 and its first SUV, the GV80, in January 2020. Chief Creative Officer Luc Donckerwolke ensured the hypercar, while vastly different in design from Genesis’ cars and SUVs, still evoked certain brand elements. For instance, the GMR-001 Hypercar features Genesis’ signature double line lighting in the front and back of the vehicle. Image: GenesisThe race to the start lineVeteran racers Andre Lotterer and Pipo Derani will headline the new Genesis Magma team.