One of these forgotten elements is the Liquor Control Board of Ontario's (LCBO) now-defunct in-house liquor brand. In 1926, it created the Liquor Control Board of Ontario (LCBO) with three goals in mind: regulating alcohol sales, improving the industry, and promoting safer drinking habits in Ontario. Posts from the ontariocommunity on RedditThe LCBO's private label liquor lineupThe product was a hit, and the LCBO soon expanded its in-house product line. While continuing to bottle its own products, the LCBO also worked closely with the Ontario Department of Health to improve Ontario wineries and create operational standards. And just like that, the LCBO-branded bottles disappeared from store shelves, leaving behind hazy memories and a few dusty survivors in liquor cabinets across Ontario.