The song, "Bara bada bastu" by Swedish-speaking Finnish group KAJ, is Sweden's entry into the 2025 edition of Eurovision Song Contest and has attracted considerable buzz since debuting at Melodifestivalen that night. But in Europe, Eurovision Song Contest is a massive pop culture sensation, with 37 countries -- primarily from across the continent but also including Australia and Israel -- competing in 2025. The world of Eurovision betting is one for casuals and pros alike that has all the intricacies and drama of even the most-wagered-on sporting events. "We've been offering Eurovision betting markets for decades -- long before it became the internet phenomenon it is today," Phelps said. EPA/ADAM VAUGHANSweden is also very good at the Eurovision Song Contest.