From Barista to CEO: A Conversation With Smashburger's Leader on Her Inspiring Journey, How She's Transforming the Brand and Her Vision for the Future
William Salvi
created: Jan. 30, 2025, 7:30 p.m. | updated: March 19, 2025, 5:36 p.m.
Denise Nelsen, CEO of Smashburger, reflects on her journey from Starbucks barista to the leader of one of the most popular brands in the fast-casual dining industry, reveals the exciting changes being implemented at the company and offers advice for aspiring executives.
9 months, 1 week ago: Entrepreneur