The Consumer Financial Protection Bureau (CFPB) has cancelled plans to introduce new rules designed to limit the ability of US data brokers to sell sensitive information about Americans, including financial data, credit history, and Social Security numbers. Data brokers operate within a multi-billion-dollar industry built on the collection and sale of detailed personal information—often without individuals' knowledge or consent. These companies create extensive profiles on nearly every American, including highly sensitive data such as precise location history, political affiliations, and religious beliefs. Many people are unaware that data brokers even exist, let alone that their personal information is being traded. The harms from data brokers can be severe–even violent.