The Consumer Financial Protection Bureau (CFPB) has canceled plans to introduce new rules designed to limit the ability of US data brokers to sell sensitive information about Americans, including financial data, credit history, and Social Security numbers. The rule was crafted to ensure that data brokers obtain Americans’ consent before selling or sharing sensitive personal information, including financial data such as income. Data brokers operate within a multibillion-dollar industry built on the collection and sale of detailed personal information—often without individuals’ knowledge or consent. Many people are unaware that data brokers even exist, let alone that their personal information is being traded. The harms from data brokers can be severe–even violent.