“Max, that really rolls off the tongue.” This interview was released almost a year after HBO’s streaming service, HBO Max, dropped the HBO from its name altogether, though it clearly wasn’t the most seamless transition. HBO CEO Casey Bloys announces the HBO Max rebrand. Dimitrios Kambouris/Getty Images Entertainment/Getty ImagesAccording to Variety, HBO CEO Casey Bloys announced that Max would revert to its previous name, HBO Max, starting this summer. Warner’s sprawling streaming service has gone from “HBO Go/Now” to “HBO Max” to “Max,” and now back to “HBO Max.” NurPhoto/NurPhoto/Getty ImagesThis move doesn’t come completely out of nowhere. Recently, Max dropped its blue color scheme for a simple black-and-white aesthetic that echoed the classic TV-static HBO logo card, and the color scheme of the gone-but-not-forgotten solo HBO apps HBO Go and HBO Now.