As soon as Format Boy answers the phone, I recognize his booming voice. Format Boy isn’t like other influencers: He doesn’t show his face, and he won’t tell me his real name. “I’m going to be teaching you guys exactly how to make a fake video call in this video,” Format Boy says at the start of his most popular YouTube video. Six of Format Boy’s most popular videos, in fact, are all about creating deepfakes, with others detailing how Yahoo Boy scams work. But on the phone with me, Format Boy is quick to distance himself from scamming.