Whoops, Jaguar Tried to Rebrand and Flopped Spectacularly. Here’s How It All Went Wrong.
created: May 19, 2025, noon | updated: May 23, 2025, 1:12 p.m.
The online fallout from Jaguar Land Rover’s recent rebrand has only just faded back into the internet’s back catalog.
The brand’s recent announcement says that it’s seeking a new creative direction to align with its core brand identity.
Perhaps the brand has had a change of heart and is again looking to identify with its heritage?
The agency has worked with major brands including ESPN, Gatorade, Netflix, Vodafone, and even the United Nations Global Compact.
The newfound Scout brand, for example, is a textbook example of how to breathe new life into a legacy brand.
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