But on a late spring evening in Louisville, Kentucky, Mike Smith and Jonathan Hay were having that rare golden moment when everything clicks. “No one’s talking about the music,” Hay realized. Pulling up Spotify’s dashboard for artists, Hay scrutinized the analytics for the pair’s work. Here’s how Hay remembers it: He started receiving notices from distributors, the companies that handle the licensing of indie artists’ music. Then, last September, Smith turned up at the heart of another music streaming incident, this one rather epic.