Run the name through the standard search enginesRun your proposed business name through any search engine, and you'll get a good sense of who's out there making noise. It's great that no one's trademarked your brand, but that doesn't mean that you'll be able to secure the optimal web domains for your business. It's not uncommon for speculators to buy bucketfuls of random domain names in hopes of selling them off to entrepreneurs like you. Check to see if your preferred domain names are available, and if not, how much would it cost to buy them from their current owners? Good business names are memorable, zingy, creative, aesthetically pleasing — and there's no shortage of expert tips, techniques and dos and don'ts to guide you in the brainstorming and selection process.