The boring truth about technology disruption and what it means for your business. Yet, the innovation industry thrives on selling the myth that transformation comes in blinding flashes rather than through persistence. In my experience leading product teams, breakthrough moments are almost always preceded by countless small decisions, course corrections and unglamorous compromises. The innovation industry has a vested interest in making technological change seem both mystical and purchasable — an impressive trick when you think about it. Third, recognize and reward the real drivers of technological change.