For entrepreneurs and business leaders, the threats are twofold: reputational damage from deceptive synthetic media and legal liability as governments worldwide enact stringent AI disclosure laws. Similar measures are emerging worldwide, from the US Deepfake Act to India's draft deepfake penalties, signaling a global trend toward stricter oversight. Assign accountability within your team, conduct regular audits of AI tools, and consider partnerships with insurers specializing in deepfake liability. The future path is clear: Deepfake fraud is no longer a hypothetical threat but a present-day liability. In the rapidly advancing age of AI, authenticity won't just be important, it will be the foundation of trust and competitive advantage.