Here's how to turn market fog into a roadmap your team can actually follow. The question is whether we let it pull us under or turn it into forward thrust. Related: The Smart Entrepreneur's Guide to Thriving in Uncertain TimesWhy brand leaders must own the ambiguity agendaBrand is the only business asset that appreciates with clarity. Running the Ambiguity Canvas on ourselves, we'd find:Anchor: users raved about our in‑app guidance, but the "digital‑adoption" label trapped that power in yesterday's story. Leaders who ship through it will be the ones who turn market fog into laser‑focused brand equity, one sticky note at a time.