This is where ISO 22301 — the international standard for business continuity management systems (BCMS) — becomes more than a compliance tool. For entrepreneurs and startups, the misconception that business continuity is a luxury reserved for large corporations can be fatal. Business continuity is the capability of an organization to continue the delivery of products and services at acceptable predefined levels following a disruptive incident. Business continuity ensures your operations are designed to resist and recover from such disruptions in a timely and controlled manner. The result is a Business Continuity Plan (BCP) — a clear, documented, and tested guide for how to respond under pressure.