For Starkey, our purpose is our reason for being: We build caring products that connect people through better hearing. We are going beyond selling hearing aids and helping people live better, healthier lives. In the hearing industry, our advocacy is all around the stigma associated with hearing loss and wearing hearing aids. Today's hearing aids are sleek, technology-packed devices to help people live healthier lives. They are advocating for our purpose and sharing how we are turning hearing aids from "need-to-wear" devices to "want-to-wear" hearing tech.