What was your day job or primary occupation when you started your side hustle? I officially started my side hustle in 2012, though in many ways, the seeds were planted long before that. I've always loved working out, so I started to ask: Why don't we treat music the way we treat exercise? Image Credit: Courtesy of Musicians PlaygroundWhat were some of the first steps you took to get your side hustle off the ground? I launched the side hustle with grassroots marketing — also known as marketing with no money.