“We look forward to sharing our work next year,” a text statement at the end of the video reads. Given the pair’s emphasis on building a hardware device for the AI era, and Ive’s pedigree at Apple, it’s likely a consumer-facing product. By bringing on Ive, OpenAI is officially embarking on what is likely one of the most ambitious AI hardware project to date. Humane, another high-profile AI hardware startup founded by former Apple employees, debuted a wearable device in late 2023. The joint effort between Altman and Ive was spurred by advancements in AI and computing power.