It's a sign that OpenAI is seriously working on consumer devices embedded with AI. OpenAI is buying io, an AI device startup founded by iPhone designer Jony Ive, in a $6.5 billion all-stock deal as OpenAI attempts to define the AI-powered devices market. OpenAI acquired a 23% stake in io last year and invested in the startup at that time. While both were quiet about the details of a family of new AI products, they teased that the products were groundbreaking and would arrive sometime next year. Altman has explored AI devices before.