'World's greatest designer' Jony Ive joins OpenAI to 'reimagine' computers20 hours ago Share Save Graham Fraser Technology Reporter Share SaveGetty ImagesSir Jony Ive, the hugely influential British designer responsible for the look of Apple's most iconic and successful products, is joining OpenAI. "The first one we've been working on I think has just completely captured our imagination," said Sir Jony. The idea for io, which Sir Jony founded last year with others, followed this partnership. Justin McGuirk, from the UK's Design Museum, said Sir Jony "brings serious design credibility". Getty Images Tim Cook (right), the CEO of Apple, and Jony Ive view an iPhone during an event in 2018.