Why are decentralized platforms like Bluesky gaining popularity? The appeal of decentralized platforms like Bluesky Social or Mastodon is twofold. Related: Over a Million People Have Recently Joined Bluesky, the Ad-Free X Alternative and Threads CompetitorIs it hard for brands to get started on apps like Bluesky? You want to have a lion's share of organic conversations supplemented by brand content. Strategy 5: Build your brand's decentralized identity for a legacy of trustDecentralized platforms are still very new.