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Klarna's CEO Used an AI Clone of Himself to Report Quarterly Earnings. Here's Why.

Sherin Shibu

created: May 22, 2025, 6:43 p.m. | updated: May 23, 2025, 6:54 p.m.

Was that Klarna CEO Sebastian Siemiatkowski on the screen or an AI clone? The clone started the one-minute, 23-second presentation by admitting it was an "AI avatar, here to share Klarna's Q1 2025 highlights." "AI is helping us work smarter, scale faster, and deliver more value," the AI clone stated. Despite being upfront with the admission that it was an AI clone giving the results, Entrepreneur had a hard time telling the AI apart from Siemiatkowski. Siemiatkowski's AI avatar said in the presentation that Klarna is using AI for marketing, product development, customer support, and insights.

2 weeks, 2 days ago: Entrepreneur