Famed for its German heritage and rolling hills, Texas Hill Country is best known for its wine. Today, the city has more than 80 wineries and generates the second-highest revenue in wine tourism dollars in the country, falling just behind California’s Napa Valley, Closson adds. Locals say some visitors are drinking a little too much while visiting wine country. The police department is working with the Texas Alcoholic Beverage Commission (TABC) to rein in problematic drinking at local establishments. Still, Humphries says residents want to maintain Fredericksburg’s hospitable, inviting culture without losing the values of its residents and business owners.