Podcasting offers a deeper, more personal way to engage audiences while also helping thought leaders grow their influence and network through meaningful guest conversations. When you bring on other experts, you're not only making the conversation more dynamic — you're also expanding your network and credibility. In this way, podcasting becomes a two-way street — each person helps elevate the other. An easy launch for a big impactOne of the reasons I often recommend podcasting to clients and colleagues is because it's relatively simple to start. If you can answer "yes," you're on the right path.