What both cities share, however, is something entrepreneurs should pay serious attention to: the 5-minute principle that's revolutionizing how I run my business. My younger daughter's preschool is an eight-minute walk away. I've lived in metropolises like Boston before, where the CVS and the JP Licks are a short walk away. I appreciated it so much that I decided to offer others the opportunity to live the 5-minute life too. When candidates consider similar roles with similar compensation, the quality-of-life improvement of a 5-minute commute becomes the deciding factor.