When Mike Burns became CEO of &pizza, he arrived on his first day ready to get to work. But what he walked into wasn't a thriving brand in need of just a few tweaks. "People have met at &pizza, gotten engaged at &pizza and gotten married at &pizza," Burns says. "We had mascots running around D.C. handing out free Dickle pizza," Burns says. Burns himself stuck to T-shirts and backwards hats, signaling to franchisees that &pizza wasn't returning to corporate formality anytime soon.