It was a pain point that he realized many people shared, which led to his lightbulb moment and the founding toTree, which bills itself as "the company you think about when you don't want to think about furniture shopping." For millions of people, myself included, furniture shopping sucks. toTree is revolutionizing the furniture shopping experience by solving those problems. We're the first-ever furniture shopping service, combining just the right amount of interior design expertise with a remarkably fast and easy online process. You don't need to have been a furniture expert with years of work experience to solve a significant problem in the space.