But Trump Media and Technology Group appears to have since changed its tune. The president’s sons Eric Trump and Donald Trump Jr. meanwhile, have promoted a separate crypto services company, World Liberty Financial, and recently established a bitcoin mining business, American Bitcoin. “American Bitcoin is literally that playbook.”In May, Eric Trump announced plans to take American Bitcoin public. Like TMTG, the company intends to accrue a large bitcoin treasury and turn itself into a bitcoin accumulation stock. "Our vision for American Bitcoin is to create the most investable bitcoin accumulation platform in the market," he said when he announced the plan.