According to a Deloitte analysis, the average executive team size among Fortune 500 companies grew by 23% from 2018 to 2023. In 2024, only 66% of Fortune 500 companies retained a C-suite marketing leader, down sharply from 357 companies in 2023. Without a clear marketing owner, companies lose strategic brand focus, creativity, clear communication and customer engagement. Such a big fish as Starbucks eliminated its global CMO role in favour of regional CEOs supported by local marketing teams. McKnight freed up resources for strategic work, and Motor Oil reduced task timeframes from weeks to minutes.