Cosmetics brand e.l.f. (eyes, lips, face) is acquiring Hailey Bieber's Rhode, the skin care brand the model and entrepreneur launched in 2022. Related: Meet the Dermatologist Behind Rhode, Hailey Bieber's Hit Skin Care BrandRhode sells a selection of skin care products (toner, moisturizer, lip peptide gloss) with the goal of making "one of everything really good." 1 skin care brand in Earned Media Value in 2024, representing 367% year-over-year EMV growth, according to the release. Rare Beauty, Worth Around $2 Billion, Is Reportedly Up for Sale