The new Edits app serves as a companion to Instagram, but one that gives the next generation of video creators all the tools they need to make Reels. Meta, which owns Instagram, is putting Edits forward as a challenger to ByteDance’s CapCut app. With Edits, Instagram isn’t trying to usurp powerful desktop video editing tools like Adobe Premiere Pro and Final Cut Pro. “There's not a great way to keep track of all your ideas today.” After posting, users can see insights into how the video performed on Instagram Reels inside of the Edits app. Social media video creators rarely post their work on just a single platform; they’ll edit in one app (typically CapCut) and post to TikTok, Instagram, X, and elsewhere.