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The Air Jordans of Ankle Braces? How Betterguards is Changing the Injury Prevention Game By Combining Safety and Swagger

Leo Zevin

created: May 30, 2025, 2:30 p.m. | updated: May 31, 2025, 12:59 p.m.

With roots in the NBA Launchpad, Betterguards is redefining injury prevention under CEO Tony Verutti by putting science — and athletes — first. "Their technology is unlike anything I've seen, with a clear focus on injury prevention that addresses a critical need for athletes. This isn't just another endorsement for me; Betterguards is a game-changer in how we approach injury prevention and performance enhancement." Verutti's dream is to modernize injury prevention and recovery, enabling athletes to play longer, move better, and recover faster. "In one or two years, we want to become the face of modernizing injury prevention and recovery," Verutti says.

1 week, 1 day ago: Entrepreneur