Just like his music, he's carved out a niche in fashion too - a hip hop singer who is known for melding traditional Punjabi styles with Western influences. Punjabi music itself, high on volume and energy - with lyrics packed with the names of cities and global luxury brands - has become a subculture. Getty Images Bhangra dancers often include traditional elements, like the neck piece, to showcase their heritageIt's not just Dosanjh - several other Punjabi musicians have also influenced the region's style game. For instance, the t-shirts, pearls and sneakers Dosanjh wore to his world tour last year were sold out in a matter of hours. Over the years, as the Punjabi diaspora community grew, a new generation of musicians began mixing modern hip-hop sounds with elements of traditional Punjabi aesthetics.