When Síofra Caherty set out to create a simple white tee with full traceability, she discovered just how complex ethical fashion can bePlain, comfortable, easily dressed up or down, the white T-shirt is a wardrobe staple. But when Belfast-based Síofra Caherty, designer of sustainable bags, decided to expand her Jump The Hedges brand with a run of fully traceable, 100% cotton, white T-shirts, she found the process far from simple. I wanted the same traceability for my T-shirts.” The seemingly simple task became a passion project that took Caherty two years to complete. The non-GMO Greek cotton was traceable back to the field and grown using an efficient drip irrigation system. “I turned up at the yarn factory in northern Greece and managed to convince the factory manager to take me on a tour not only of the yarn factory but also of the neighbouring cotton fields and ginning mill.