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How to Master the Art of Pivoting and Turn Setbacks Into Strategic Advantages

Roy Dekel

created: June 2, 2025, 6 p.m. | updated: June 3, 2025, 4:59 p.m.

Here's how setbacks — whether it's a product flop, a missed market or internal friction — can become the turning points that drive lasting growth. Related: 3 Steps to Take to Successfully Pivot Your Company and Skyrocket RevenueRecognizing the pivot pointA good pivot doesn't come from panic — it comes from insight. Setbacks aren't failures — they're feedbackThink of failed features, products or campaigns not as wasted effort, but as data points. Some of the best companies have emerged from well-documented failures:Slack started as a failed gaming company called Tiny Speck. Great companies are built by people who respond to feedback, evolve under pressure and reframe adversity into advantage.

5 days, 7 hours ago: Entrepreneur