Adair kicked off his entrepreneurial journey by attending business school in New Hampshire and staying "super open-minded" about what lay ahead. "[I was] running from grocery store to grocery store, trying to sell them and doing a ton of demos on nights and weekends." So then I started the hustle of putting these in a cooler in the back of my station wagon, running from grocery store to grocery store, trying to sell them and doing a ton of demos on nights and weekends." About seven years into building Red's, Adair was ready to tackle one of the brand's biggest pain points: co-manufacturing. Red's has grown 200% in the past five years, acquiring one million new consumers in the past year alone, and is on track for $300 million in total revenue, per the company.