Business icon Mark Cuban and Dallas Cowboys All-Pro pass rusher Micah Parsons discuss what it means to make a lasting impact in business and in life on the latest episode of "The Playbook." This time, our crew journeyed to Texas to listen in as business icon and minority owner of the Dallas Mavericks, Mark Cuban, sat down with Dallas Cowboys star defensive end Micah Parsons to learn from each other about achieving and exceeding their goals. Parsons talks about his desire to use his personal brand to do charitable work — and also to stretch his business wings. "There are two types of entrepreneurs: the income statement entrepreneurs and the balance sheet entrepreneurs," notes Cuban. And in exchange for your brand, you're getting equity, you're getting shares of different companies, and you're smart enough to understand how to keep on extending your brand into other areas where you can keep on growing your balance sheet."