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Oreo maker sues Aldi in US over 'copycat' packaging

created: June 3, 2025, 9:57 p.m. | updated: June 5, 2025, 9:39 a.m.

Oreo maker sues Aldi in US over 'copycat' packaging1 day ago Share Save Danai Nesta Kupemba BBC News Share SaveMondelēz International/Aldi Mondelēz International's Oreo snack brand (L) and Aldi's store brand chocolate sandwich cookieThe corporation behind Oreo has filed a lawsuit in the US against the budget supermarket Aldi, accusing it of "blatantly" copying the packaging of its famous snacks. Court documents showed that Mondelēz International said Aldi uses similar packaging likely to "deceive" consumers and "ride the coattails" of the company's "attraction, fame and prestige". Mondelēz, which submitted the lawsuit in May, said it had reached out to Aldi several times about the "confusingly similar packaging". Although Aldi did discontinue or alter the packaging of some products, the supermarket has continued making "unacceptable copies", the lawsuit stated. The company claimed that if Aldi is allowed to continued with its product lines, it will "irreparably harm" the Mondelēz brand.

4 days, 5 hours ago: BBC News