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This Neuroscientist-Turned-Entrepreneur Says Leaders Should Be a Little Naive — Here's Why It Works

Jon B. Becker

created: June 4, 2025, 4:40 p.m. | updated: June 4, 2025, 10:58 p.m.

Here's what he had to say, including why he believes good leaders need to be a little naive, how to build a team you genuinely care about and the surprising mindset shift he's made around goals. By that, I mean not being unwilling to make bad decisions to learn something or make decisions and learn something. So really, maybe the better word is naive, I was just trying to be cute. So I think if you're naive, then you'll try all kinds of things. So, I think it's really moving into a coaching model and working towards getting better as opposed to being perfect.

3 days, 7 hours ago: Entrepreneur