Here's how we turned headlines into high-converting, urgency-driven campaigns that boosted sales and built trust. For dealers, that could mean higher wholesale prices, tightened inventory and some models cutting into consumers' budgets, making cars less affordable. : "Tariff Countdown Sales" and "Beat the Price Hike" weekends built urgency and provided a clear rallying point for our teams. Incentive layering : Adding the tariff message to existing rebates or financing programs made the deals seem even more attractive. : Adding the tariff message to existing rebates or financing programs made the deals seem even more attractive.